Approximately one in every four New Yorkers is Latino. And that bold, vibrant population of diverse personalities crosses paths every day in the Big Apple, with some spontaneously becoming the most memorable contestants ever on the fast-moving game show Cash Cab. A multiple-Daytime Emmy Award-winning series, Cash Cab follows charismatic cabbie Ben Bailey as he picks up random fares throughout Gotham and invites surprised riders to participate in an on-the-spot trivia challenge game show that offers a big cash prize – and free taxi trip. The set-up provides a fun, fascinating look into the great big melting pot that makes NYC the most exciting city in the world.