Showstopper

JENNIFER LOPEZ SHARES DETAILS ABOUT EXCLUSIVE NUVOTV DOC, JENNIFER LOPEZ: HER LIFE. HER JOURNEY., AND CHAMPIONS DIVERSITY IN PROGRAMMING AT THE CABLE SHOW IN WASHINGTON, D.C.

MAKING TV HISTORY: Meeting with Senator Robert Menendez and Senate Majority Leader Harry Reid on Capitol Hill

NUVOtv’s new Chief Creative Officer Jennifer Lopez was a special guest speaker at The Cable Show on June 12 in Washington, D.C., where as a businesswoman and entrepreneur, she continued paving the way and making change for Latino Americans. Fresh from her recent engagement at NUVOtv’s Upfront in NYC, the multi-talented entertainer also revealed more details about her hotly-anticipated documentary, Jennifer Lopez: Her Life. Her Journey., set to premiere this summer on NUVOtv.

Ms. Lopez took the stage at the General Session for a candid interview about her new venture with NUVOtv as well as the demand for innovative and groundbreaking content. A highly successful entrepreneur that is fighting for more diverse programming and a more multicultural approach to television as NUVOtv’s CCO, Ms. Lopez was the latest addition to an impressive lineup of General Session speakers that shared viewpoints about today’s ever-changing entertainment landscape.

 

‘I grew up watching Marcia Brady or Rudy Huxtable, but I didn’t really see myself [represented]…NUVOtv is a great way to empower & uplift the community.’

 
– Jennifer Lopez, NUVOtv Chief Creative Officer

 

“Even though I think things have changed — you see a lot of Latinos on TV — it’s not a really a reflection of who the ‘Modern Latino’ is…[With] NUVOtv and the network, I thought, this is a great way to empower and uplift the community. …If you had a cable network 24 hours a day with programming that was relatable, where I saw myself, imagine how many people can be  inspired and imagine how many things can be done.”

LATINOS IN THE LIMELIGHT: Jennifer chats with “Entertainment Weekly’s” West Coast Editor, Lynette Rice

“I grew up watching Marcia Brady or Rudy Huxtable, but I didn’t really see myself [represented],” Ms. Lopez said about her decision to collaborate with NUVOtv.

“Even though I think things have changed — you see a lot of Latinos on TV — it’s not a really a reflection of who the ‘Modern Latino’ is…[With] NUVOtv and the network, I thought, this is a great way to empower and uplift the community. …If you had a cable network 24 hours a day with programming that was relatable, where I saw myself, imagine how many people can be  inspired and imagine how many things can be done.”

Jennifer’s inspiring speech immediately began trending online, with fans buzzing with pride on social networks about the growing presence of influential Latinos and Latinas in entertainment.

“JLo’s vision for NUVOtv makes me feel that my family & me belong!” tweeted one fan.

“As Chief Creative Officer for NUVOtv, creative powerhouse Jennifer Lopez is representing modern Latinas beautifully,” posted another.

In 2012, iconic superstar and entrepreneur Jennifer Lopez announced an exclusive creative, production and marketing partnership with NUVOtv to bolster the network’s mission to deliver entertainment for the “Modern Latino” audience. Lopez and her production company, Nuyorican Productions, are collaborating closely with NUVOtv on all creative elements, including programming strategy, production and marketing, as well as on the upcoming doc Legacy: Jennifer Lopez, which will make its TV premiere on the network on July 18.

Ms. Lopez was also a part of the Congressional Hispanic Caucus Luncheon and met with Senate Majority Leader Harry Reid and Senator Robert Menendez during the National Cable and Telecommunications Association event.

Each year, The Cable Show hosts top names in media and entertainment, policy, technology and business. More than 40 educational sessions about operations, news, programming, marketing, advertising, information technology, finance and public policy were addressed at the event.

Tune in on July 18 for the launch of NUVOtv’s programming lineup, which includes the TV debut of Jennifer Lopez: Her Life. Her Journey. at 8 p.m.